Tuesday, June 14, 2011

Submission of Experiment 3_ Elevators_Change of Perspective


Jonathan Ive





The rising rings which protect Jonathan from the beholders' views symbolize his low-profiled characteristic.

crysis_key: o - open the hole
k - elevator

Using the i-Phone's home button symbol supports the general thinking that Apple gives fame to Jonathan. However, when the rings fall, the square-like 'steering' is revealed and thus reveal the truth that Jonathan is the main one who drives the path of the brand instead.


Lady Gaga



The arrow-shapes platform is inspired by swallows which always fly in groups in an arrow shape. This may strongly signifies Lady Gaga's leadership and influence in music as well as fashion field.

As compared to Jonathan's elevator, hers is relatively more exposed which resemble her characteristic of high profile.

crysis_key: u

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