While other celebrities have been content to shill for products, offering themselves as endorsers, few are taking the reins and stamping their indelible marks on said products. With lots of embodied passion, they would also want to do great design, push things and build great products and make the products instantly recognisable from their minimalistic curves, challenging the notion that technological products are purely functional. Products that are described as magical inspire fans and the creative community, for if someone does not understand how something works, it becomes magical. Products bore the stamp of originality, making them trendy, elevating the credibility and authenticity of the products. By running own movement, one could create buzz. However, some rather keep a low profile.
Being able to influence is all about the numbers of people who can be reached and the effectiveness of the message. Being capable in leading millions of people into the New Age movement denotes a strong realm of influence. While credit for the repeal can't be laid at the doorstep, it's what is being done over time and how community responds that starts the lean-over into the influence factor, gaining one the power over millions of people who would listen.
Lady Gaga
http://www.onlinebusiness3k.com/news/Lady-Gaga-s-monster-influence-47.html
Oprah Winfrey
http://www.jesus-is-savior.com/Wolves/oprah-exposed.htm
Jonathan Ive
http://www.telegraph.co.uk/news/newstopics/nationaltreasures/2188371/Jonathan-Ive-profile.html
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